Date: 26th of September, 2024
Time: 14:00 – 17:00 (Dublin)
Location: Croke Park
Registration and link here.
The upcoming SIFTA workshop “Communication on Social Finance” is scheduled for September 26th, 2024. The event will take place at Croke Park at Jones’ Rd, Drumcondra, Dublin 3.
The workshop will feature 2 main elements:
- The unique business models of FEBEA members
- Effective ways to communicate social finance
Agenda
14:00 – 14:05 – Arrival and registration
14:05 – 14:15 – Introduction to the workshop and agenda – Clémentine Blazy, European Center for Social Finance: Introduction of participants
14:15 – 15:o0 – Communication strategies – Practitioner insights Nikki Gallagher
15:00 – 15:15 – Tools and good practices: Experiences, Practitioner insights – Lita Notte, Community Finance Ireland
15:15 – 15:35 – Discussion
_______ FEBEA only _______
The unique business models of FEBEA members
Ask anyone to explain what an ethical bank is. It is likely that he or she won’t have a quick answer.
The input from Clémentine Blazy, ECSOCFIN will highlight the specificity of the social finance intermediaries FEBEA network represents : their members-first philosophy to serve a population’s banking needs, their people first approach, their reallocation of forms of credits and the funds it collects to cultural, social and environmental projects, their transparency approach, and what contributions they make to their local communities and why it is important to communicate about their specific approach and how to communicate about it.
The inputs from the FEBEA member Community Finance Ireland and the Expert in communication/public campaigns on social finance/topics will help us to inform the discussion on the best ways to communicate on social and ethical finance.
The ways to communicate social finance
This workshop will cover the ways to communicate, campaigning/social media on social finance, providing expertise, tools and tips on how to communicate to the outside the specificity of ethical banks, their distinctiveness and intentionality in generating change for people and the society in a world of greenwashing and get the public to know what differentiate them from the mainstreamed banking offer.
It could include inputs on media creation strategies, including how to use AI instruments in communication.
Target groups
Participants are to be communication experts of FEBEA’s members of the network and some external participants active in the social economy world.
FEBEA only session
This session will aim at exchanging on previous presentations and brainstorming on how to strengthen communication activities of FEBEA members, discussing best practices, challenges and learnings from the members.
Also, it would be of interest to see whether there are any common messages and campaigns that FEBEA members could undertake collectively. It might be interesting to work around certain topics that FEBEA’s members are facing across the EU, for example affordable housing, inclusive labour, sustainable/organic farming etc.
Then, Maria Elejalde, the communication officer of the FEBEA network, will share her approach using social media posts, research papers and public events and her work with the website design agency – Implicate. The design agency will explain their approach on how they apprehended FEBEA’s mission and values into an attractive website.
Speakers
Nikki Gallagher
Nikki Gallagher is Head of Public Affairs at Ibec. For the past 20 years, Nikki has been a champion of human rights and equality through professional and voluntary roles specifically in the areas of LGBTI+ rights, children’s rights, gender equality, prisoners’ rights and reproductive healthcare rights.
Prior to joining Ibec, Nikki lead communications teams at Ombudsman for Children’s Office, SOLAS and the National Lottery. Nikki was a director and board chair at BeLonG To, Ireland’s largest LGBT+ youth organisation from 2015 to 2021 and remains a steadfast supporter of the organisation. She was also a member of the advisory board at Together for Yes and a board member of WorkEqual. Nikki is currently a serving board member with the Dublin Rape Crisis Centre and with Chapter Zero Ireland.
*Check FEBEA’s cancellation policy here.
