AURORAL contributes to increase economic growth and create jobs in rural areas and to tackle significant societal challenges, overcoming digital divide between rural and urban areas and to develop the potential offered by increased connectivity and digitisation of rural areas. AURORAL digital environment is demonstrated by cost-efficient and flexible cross-domain applications through large-scale pilots in five European regions. AURORAL pilots follow an approach capable of meeting social and economic objectives critical to boost new rural services and business. It will also attract business attention through the development of innovative business models, adjusted to the new rural services, and of an online platform, to promote AURORAL project’s services and facilitate access to financing opportunities to smart villages and rural towns projects supporting an increased connectivity and digitalisation of rural areas in a sustainable development environment. AURORAL digital environment supports a vibrant ecosystem of developers, service providers and user communities and addresses barriers currently opposing the socio-economic development of rural areas.