The unique business models of FEBEA members

Ask anyone to explain what an ethical bank is. It is likely that he or she won’t have a quick answer. 

The input from Clémentine Blazy, ECSOCFIN will highlight the specificity of the social finance intermediaries FEBEA network represents : their members-first philosophy to serve a population’s banking needs, their people first approach, their reallocation of forms of credits and the funds it collects to cultural, social and environmental projects, their transparency approach, and what contributions they make to their local communities and why it is important to communicate about their specific approach and how to communicate about it.

The inputs from the FEBEA member Community Finance Ireland and the Expert in communication/public campaigns on social finance/topics will help us to inform the discussion on the best ways to communicate on social and ethical finance.

The ways to communicate social finance

This workshop will cover the ways to communicate, campaigning/social media on social finance, providing expertise, tools and tips on how to communicate to the outside the specificity of ethical banks, their distinctiveness and intentionality in generating change for people and the society in a world of greenwashing and get the public to know what differentiate them from the mainstreamed banking offer.