The aim of this research, launched in 2015, is to investigate FEBEA members’ business models and study their approaches to alternative and ethical financial activity as described on FEBEA’s Charter of Values, and, throughout this process, develop figures on FEBEA representativeness of the European ethical banking movement. In order to achieve such an ambitious goal, a custom survey has been designed and submitted to the members of the organization. The resulting data matrix has been analysed and – where possible – compared to mainstream banking benchmarks, in order to understand which features are shared between alternative financial institutions in Europe, what their criticalities are and how they differ from traditional banking organizations. In order to improve the research in the next years, FEBEA is collaborating with the ICN Business School, a French business and management school.