“Initially, ONA was launched via a crowdfunding campaign and was supported by loans of honour and an ethical bank (La Nef) -explained the chef Claire Vallée to Le Monde – because traditional banks did not believe in the project.” As it often happens, conventional banks saw little potential in such a project – but thanks to crowdfunding and the support of La Nef, Ms. Vallée was able to set-up her restaurant and achieve international success within a few years. #EthicalFinance organisations often work with projects and organisations that cannot access the traditional banking system, as they are perceived as too small or too risky.